Your trusted growth marketing guide

Backed by Bain & Company, powered by AI

Bringing you executive storytelling, contextualized with machine learning on your performance, to shine a light on your path to growth

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Report ready visuals and insights that save time and drive impact

Laine cuts through the data clutter to provide you a clear narrative and path forward based on your performance; enhanced with beautiful visuals to share out directly with leadership.

Weekly and monthly diagnostics to guide you to the areas that matter

Laine’s Wins and Worries feature surfaces the root-causes of performance, at an overall and platform level, to provide you with expert tips for growth and optimisation.

An unbiased, holistic view of your marketing opportunities

Laine focuses equally on surfacing insights across earned and owned channels as she does on paid. Her unbiased, attribution model is also under development, so that you have an unbiased take on platform contribution.

See how you stack up, with expert benchmarks and heuristics

Laine’s proprietary growth score and rules of thumb leverage Bain marketing expert frameworks and benchmarks. Over time, Laine will customize these by industry for even more relevant comparisons.

Report ready visuals and insights that save time and drive impact

Laine cuts through the data clutter to provide you a clear narrative and path forward based on your performance; enhanced with beautiful visuals to share out directly with leadership.

Weekly and monthly diagnostics to guide you to the areas that matter

Laine’s Wins and Worries feature surfaces the root-causes of performance, at an overall and platform level, to provide you with expert tips for growth and optimisation.

An unbiased, holistic view on your marketing opportunities

See how you stack up, with expert benchmarks and heuristics

Laine’s proprietary growth score and rules of thumb leverage Bain marketing expert frameworks and benchmarks. Over time, Laine will customize these by industry for even more relevant comparisons.

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Making complex things more simple

“It gives us a pulse on what’s working and what’s not, so we know where to focus our attention next. It’s really cut down on how much data we look at, making complex things more simple.”

Strategic decision making

“This provides so much context to guide our internal decision making, giving us confidence we're moving in the right direction.”

An easy to use, one-stop-shop

“Laine gives us a really helpful quick snapshot with everything in one place, in a way that is easy to follow and easy to work with - it's so much easier than Google Analytics.”